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Co-Create Change, With People at the Center

Real transformation starts with people. Together, we co-create change experiences that inspire engagement, build trust, and make adoption feel natural.

Change That Feels Natural

We help your team embrace change, not resist it. Through clear communication, hands-on support, and inclusive strategies, we make transformation feel familiar—so your people grow with the change, not against it.

Everyone Onboard, Every Step

Real change happens when no one’s left behind. We engage teams early, listen often, and co-create solutions that stick—turning resistance into ownership and ideas into action.

Explore Our Approach.

We use our ASPIRE Change Management Methodology, starting with a structured Change Readiness Assessment. This includes stakeholder mapping, sentiment analysis, and capability scoring—benchmarked against MTCIT and TP best practices.

✓ Engage stakeholders and encourage adoption

✓ Integrate new tools and processes into daily work

✓ Address project-specific challenges with care

✓ Support smoother transitions using the ASPIRE methodology

Yes. Our change plans are mapped directly to MTCIT’s Digital Transformation Readiness Framework. We’ve developed evidence-backed documentation and KPIs used in multiple assessments across Oman.

✓ Gather user feedback to understand sources of resistance

✓ Diagnose system pain points affecting adoption

✓ Recommend practical improvements to build user trust

✓ Apply user-centered insights through ASPIRE principles

We implement Change Effectiveness Assessments and Go-Live Readiness Checks, supported by metrics such as engagement rates, adoption levels, and sentiment surveys—used in national-level projects.

Our Change Leaders

Zayana Al Habsi

Change Management CoE Lead 

Malaak Al Hinai

Change Management Consultant

Sufyan Al Mahruqi

Change Management Consultant 

Salma Al Hajri

Change Management Consultant

Mahra Al Raisi

User Experience Consultant

Maryam Al Hinai

Change Management Consultant

Tasneem Al Kiyumi

Change Management Consultant

Najma Al Farsi

Change Management Consultant

Discover ASPIRE


With ASPIRE methodology, we help your teams align, engage, and succeed through every stage of transformation.

Change isn’t just a phase. It’s a strategy.

Our solutions combine strategy, systems, and structured change. Through frameworks like ASPIRE, we help teams adopt new ways of working with clarity, engagement, and long-term impact.

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